
"I'm still on the roof. I just don't buy bad leads anymore."
I'm still a roofer. I just got tired of getting robbed.
Twelve years swinging a hammer, running crews, chasing storms. Every slow month I'd panic and buy a batch of leads. Shared leads. Cold leads. Leads that were already sold to three guys in my own zip.
One month I tracked it: $4,800 spent, one deal closed. I was paying a lead company to waste my time. So I stopped complaining and started learning — Google Ads, local SEO, LSAs, the actual funnel that puts a real homeowner on the phone.
It worked. My own crews stayed booked. Then other roofers started asking how. Now I run those same campaigns for a handful of contractors at a time — one roofer per market, leads that actually answer the phone.
